Project Statement

Often the hardest part of getting a new business off the ground is sourcing all the components needed to create something able to compete with current producers. Inevitably, using what you can find becomes the most practical way to make it happen. Incubator is a series of work in which Attenborough-Naftel look into the aesthetics of ad-hoc construction of both the spaces that facilitate small start-ups and the goods that are commonly produced there.
Attenborough Naftel’s DIY aesthetic supports and celebrates a desire to gather and play. Their work appropriates visual cues from common social events/experiences; encouraging the audience to transcend its role as viewer to become an active participant.